OGMV Advogados is a firm composed of four attorneys with distinct areas of expertise, whose paths intersected and united in a common goal: to offer a humanized and personalized legal practice in the city of Primeiro de Maio-PR and its surrounding region. The name of the firm is a combination of the partners’ surnames: Ogawa, Gorris, Moraes, and Vela.

Local Market Challenge
In smaller cities, most law firms adopt a generalist and traditional approach to meet the diverse needs of the community. However, our strategy for OGMV was to differentiate it in this landscape. Instead of following the conventional path, we positioned the firm as a specialist in social security law, an area common among the partners that allows them to address a growing and specific demand in the region.

Strategic Solution
Our goal was to incorporate the personality and individual characteristics of each partner into a cohesive, sophisticated, and modern visual identity that sets OGMV apart from other firms and enhances its perceived value in the market.

Visual Construction
The symbol created for OGMV Advogados is a unique representation that combines four distinct parts, uniting to form a star at its core. This composition symbolizes the careful attention the firm dedicates to each client and its personalized approach. Each of the four parts reflects the individuality of the attorneys who make up the team, emphasizing collaboration and diverse expertise.

The choice of typography and color palette has been meticulously crafted to convey sophistication, seriousness, and modernity. The combination of these visual elements not only distinguishes OGMV’s identity from others in the field but also reinforces its commitment to humanized and personalized legal practice.