Revana Family Vineyard came to CF Napa Brand Design to refresh their luxury Napa Valley Revana brand. The goal of the redesign was to take a holistic look at the wines, establish tiers that were visually identifiable, and create a more premium design to match the pedigree of the brand. It had been 20 years since the packaging was designed for a single SKU, single vineyard wine.

From the brand’s website: “Revana Estate was founded in 1997 by Houston Cardiologist, Dr. Madaiah Revana. His vision to produce world-renowned, site-specific wines from exceptional vineyards is realized in three remarkable brands, each named on Wine Spectator’s Top 100 list. Revana Estate produces wines from unique and expressive sites throughout Napa Valley, including its Estate vineyard just north of St. Helena. The vineyard sites include five of Napa Valley’s sub-appellations: St. Helena, Howell Mountain, Stags Leap, Oakville, and Rutherford, which drive the diverse portfolio of wines representing their special place.”

The main equity element of the original packaging was the icon which featured a heart and simplified staff of Hermes as a nod to the brand owner’s tenure as a cardiologist. CF Napa Brand Design reimagined the icon as a high-end crest inspired by luxury car logos such as Bentley and Aston Martin.
The tiers were differentiated by color with the Napa Valley & Estate tiers utilizing neutrals of gray and cream. The Single Vineyard wines displayed rich, jewel-toned colors and an elegant script for the vineyard names. The Icon Series wines took on a bold black label and red wax dip for a finishing touch.