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Saknk Interior Studio Branding

Saknk Interior Studio Branding

Brand Story.
It all started from being a pioneer at what is done. From Libya to London, an Arabian Interior Design Dreamer moved across continents to convey the power of both world, Arabian & Western Cultures. Brand’s Owner is a Libyan Architect who settled in London for a while who is very passionate about building homes internally.
A Vision towards bridging cultures into impactful spaces, a Passionate Architect fought his way to build something that leaves a mark in people’s lives, stability, and happiness.
Saknk is an Arabic word means home, but not in a materialistic sense yet, in a metaphorical meaning, the place that you belong & settle into. These deep meanings are the principles that touches people when being humanized, stable, & Powered. The Brand is all focused on bridging these aspects of life together, by small touches within their products, such as simple patterns, artworks, or even designing entrances, windows, and air stream in a way that feels authentic.
The full vision of bringing this project all together is all about conveying this principle, or how home vibes are felt and lived in both cultures, what are the similarities and differences between homes in East & West, & how could both cultures be developed into something that touches. Which expands the potential markets & the impact range of the value presented from such space.

Brand Heritage
Our brand is deeply intertwined with heritage and stories. While the brand itself may not have many stories to tell, its owners embody its heritage. Heritage for us is a story of a vision realized over time. A decade ago, exposure to Western architectural styles inspired a unique approach to building, decorating, and designing spaces. After numerous projects, our visionary decided to share his approach through a studio that embodies his vision and methods.

Studio Design Philosophy
Every space designed or built with Saknk’s involvement carries a unique feeling, stemming from the philosophy of designing spaces for settling, where people live within their own cultures, or experience new ones.
The common ground of all projects is the feeling of belonging to a certain place, that is comfy, cozy, chilling, & personalized.
A collaborative design process that involves engagement of project’s owner with our studio back to back embodying client’s vision & feeling with our approach offers a unique and personalized spaces that is never repeated.

Design Challenge
The complexity of the brand story & feeling has widen the range of possibilities to approach in order to convey brand’s feeling. Design Challenge was at the combination of both feelings Authenticity & Modernism, & some more brand characteristics can be listed as following:
Authentic, Professional, Classic, Young, Youthful, Fresh, Modern​​​​​​​

CREDIT

  • Agency/Creative: Mahmoud Jmal
  • Article Title: Saknk Interior Studio Branding
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Branding, Logo Design, Web Design
  • Industry: Real Estate
  • Keywords: Branding, Interior Design, Logo Design, Highend, Identity Design, Web Design, Fresh, Highend, Elegant

  • Credits:
    Design Director: Mahmoud Jmal
    Animator: Ahmed Khidr

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