A community residential development in Langley bringing innovative building to the BC market with homes that are not cookie cutter – A quirky and odd take on residential development branding that compliments the construction technology that builds more sustainable and affordable homes than anything else in the market.

This project not only revitalizes an organization with a rich history but also redefines the perception of sustainable housing in the contemporary market. Architectural technology company, Binishell, stands out for its innovative, sustainable, and cost-efficient pneumoform construction technology, allowing for the rapid creation of resilient, affordable, and architecturally flexible structures while reducing environmental impact and addressing critical housing challenges. At its core, Binishell offers a revolutionary construction technology that inflates shells with air and reinforces them with concrete, setting it apart from traditional methods. This innovation not only accelerates construction timelines but also reduces environmental impact, a bold step in an industry known for its resource-intensive practices. Binishells’ avant-garde stance allows architects and designers to break free from conventional shapes, fostering the creation of artistically diverse, curvilinear structures that harmonize with natural surroundings.

Recognizing the potential of this concept, the challenge was undertaken to rebrand Binishell for the modern era and conceptualizing its use for the consumer market, infusing it with contemporary elements while retaining its quirky and odd charm. The rebranding strategy centres on humour, whimsy, and not taking itself too seriously. The goal is to stand out in the Lower Mainland market by showcasing Binishell homes as sustainable, cost-effective, and uniquely distinctive. The overarching objective is not just to introduce an innovative construction solution but to establish a brand that resonates with the local community, poking fun at traditional norms while emphasizing approachability, quirkiness, and cost savings. These bold steps set itself on a path to revolutionize the housing industry, take risks where others hesitate, and lead the way toward a more sustainable and artistically diverse future in construction.