The French Competition Authority (Autorité de la Concurrence) entrusted Lonsdale with the creation of its 2023 annual report, celebrating both the institution’s 15th anniversary and the upcoming Paris 2024 Olympic Games.

As a key player in regulating fair market practices, the Competition Authority sought to reinforce its mission through this high-level government document. The report serves a dual purpose: highlighting the positive impact of competition through the dynamic lens of sports and simplifying the understanding of the Authority’s role in driving the French economy. With these objectives in mind, the report is positioned as the flagship communication event of the year.

Lonsdale’s creative teams focused on reinforcing the values of openness and competitiveness, reflecting the close connection between the Competition Authority’s work and the sports world. The 2023 annual report encapsulates these themes through both its editorial content and its vibrant, energetic design, which mirrors the emotion of sports and the drive for excellence.

This dual-format project—available in both print and digital versions—leverages dynamic and colorful visuals, evoking the excitement of competition and self-improvement. The design adopts a modern, energetic feel, tailored to resonate with diverse audiences.

The annual report, with its fresh and inclusive approach, ensures that the Competition Authority’s message reaches a broader audience while maintaining a professional and impactful presentation.

About Lonsdale: Lonsdale is an independent agency with 260 employees, specializing in branding and design, with offices in Paris, New York, and Singapore. Led by Frédéric Messian, its clients include Renault, Sodexo, Henkel, Rexel, and L’Oréal.