Johnnie Walker Black Label x Squid Game is an exciting new collaboration between two global icons. A partnership that promises to bring the essence of both brands to create a fusion of taste, culture and storytelling.

With a shared focus on the pursuit of excellence, a desire to challenge the status quo and a steadfast commitment to creating memorable experiences for their legions of fans, this collaboration acts as a reminder that, in a world full of challenges and choices, we all seek moments of connection, indulgence and celebration, no matter what path we are on.

Johnnie Walker Black Label x Squid Game collaboration is an unexpected, yet hugely satisfying celebration of the complexities of the human spirit and the pursuit of human progress.

“In terms of design we wanted to make use of the rich source material that has lodged into fans’ minds since season one premiered and make lovers of the show feel like they were taking part as much as possible.” James Taylor, creative director at The Cabinet elaborates. “We arrived at the player’s tracksuits as the ultimate articulation this idea. Each fan should be able to pick their player, don the tracksuit and dive in to season 2. Individually numbered bottles presented a challenge at the volumes involved but was essential in giving fans a customised experienced. Of course, the Striding Man simply had to get involved leading to an iconic re-dressing of Johnnie Walker’s beloved mascot.”

Grab your Johnnie Walker Squid Game bottle and settle in to season 2 this holiday season.