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Carnesia Premium Meats Branding by noncommon.design studio

Carnesia Premium Meats Branding by noncommon.design studio

Carnesia is a family business born out of respect for tradition and the desire to offer its customers Black Angus beef and lamb raised on its own farm. The farm was established in 2014 in the Apuseni Mountains.

Where quality meets tradition:
Carnesia is the top choice in Cluj-Napoca for fresh and healthy beef and lamb meat. Produces and markets butchery and related products B2B and B2C.
In the portfolio, we find a series of unique products on the market:
Halal products
Premium quality products

In the future, Carnesia is a brand that will expand and diversify its activity in the field.

Their products represent a middle-high category, which is visually expressed with a refined geometric, origami-like design language. We designed a comprehensive 360-degree brand identity starting from the strategy to the shop interior design, which can be multiplied. Angular shapes signify power, and robustness, suggesting a premium feel. The product range includes multiple types of meat, so we created each category with its own distinctive colour and icon. The premium feeling is also reflected in the product photos.

Carnesia meats are Halal (Allowed) certified, which means that their meat is considered clean due to the method of slaughter and processing.

Erika Széll, CEO of Carnesia said: “It was incredibly easy to work with this team. They quickly understood our vision, offered valuable suggestions, and created a customized design that exceeded our expectations. Their professionalism and attention to detail truly set them apart.”

CREDIT

  • Agency/Creative: noncommon.design studio
  • Article Title: Carnesia Premium Meats Branding by noncommon.design studio
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Romania
  • Agency/Creative City: Targu-Mures
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Branding, Environmental Graphics, Poster Design
  • Industry: Food/Beverage
  • Keywords: carnesia, meat, angus, black angus, butchery, meat shop, branding, brand identity

  • Credits:
    Art Direction & Graphic Design: Zsolt Kolcsar
    Strategy: Attila Kelemen
    Graphic Design: Orsi Benedek
    Product Photography: Márk Erik Torkos
    Shop Photography: Balázs Metz
    Video: Ferenc Farczadi

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