Bis&Brew is a coffee brand with a mission to bring “specialty beans, quintessential flavors” from renowned coffee-producing regions around the world to Vietnamese customers. Each coffee bean is carefully selected by Bis & Brew from top-quality sources with meticulous manual processing to retain the richest and most authentic coffee flavor. B&B is committed to offering customers a wide spread of rich coffee experience that tells the story of exploration of different lands: from the vast coffee hills of Colombia, the misty plateaus of Ethiopia, to the tranquil valleys of Brazil. Through the unique specialties of each region, B&B wishes to convey parts of each traditional culture and flavors to its Vietnamese customers.

In line with its mission, B&B seeks to create a cultural exchange of coffee production and enjoyment between Vietnam and countries renowned for their specialty coffee beans. At the same time, B&B aims to preserve the delicate balance of traditional and modern flavors, delivering unique experiences that not only satisfy taste buds but also immerse customers in a sophisticated, artistic space. With this vision, Tree Creative created a brand identity using familiar curves, symbolizing the essence of coffee drops and the imagery of steam rising from a hot, rich cup of coffee that B&B brings to its customers.
The curves used in the Bis & Brew logo is inspired by the first letter of the brand name. This design not only leaves a lasting impression with its unique combination of lines but also makes it memorable for each customer. Positioned as a distinctive specialty coffee brand, B&B blends traditional characteristics with modernity. To complement this, Tree Creative developed a font system with strong, sturdy lines to highlight the brand’s personality, dynamism, and youthfulness. The bold typography underscores the brand’s sustainability and affirms B&B’s reputation for providing products sourced from famous coffee-growing regions worldwide.

To enhance the customer experience and increase brand recognition, Tree Creative developed a visual identity system fitted to be integrated into the design of the shop’s space and interior. The design harmoniously blends with the interior designs colors, shapes, and brand identity motifs, immersing customers in an artistic space that reflects a fusion of traditional culture and modern sophistication. Altogether, this creates a multi-dimensional emotional connection, guiding customers on a journey to explore the essence of each regional coffee specialty alongside their captivating stories and unique cultures.