‘Wildstreak’ celebrates the maverick that is Peter Drayton. As a 5th generation descendant of the renowned Hunter Valley Drayton wine family, Peter has forged his own path, embracing the bold spirit and adventurous vision of his pioneering ancestors. Though he honours the Drayton heritage, Peter has infused it with his unique perspective, pursuing new possibilities and celebrating his forefathers’ audacity.

Peter has expanded beyond winemaking into small batch spirits, crafting a suite of gins that reflect his experimental and exuberant nature. This collection blends vibrant and classic elements, celebrating native Australian botanicals to create adventurous flavours that reflect Australia’s diverse natural beauty. The gins are both traditional and innovative, offering a distinctive take on classic profiles while embracing local characteristics. Beyond gin, Peter has also created a brilliant vodka, known for its clarity, and a lush Limoncello, perfect for summer.

The visual identity of ‘Wildstreak’ mirrors its bold nature. The label structure is a blend of contemporary and classic styles, creating a flexible system that allows the range to expand and evolve with new batches. Each SKU features dynamic streaks and swirls in unique color palettes, wrapping the bottle with a creative and exciting visual identity. The ‘Wildstreak’ branding is highlighted with shimmering holographic foil, adding an unexpected flash — a nod to Peter’s maverick spirit and adventurous vision.

The attention to detail in the presentation of these spirits underscores their handcrafted nature. Each bottle is dressed with vibrant, colour-coded neck wraps, adding both individuality and cohesion to the range. Every bottle is hand-labeled and batch-numbered, emphasising the small-batch ethos of ‘Wildstreak’ and creating a unique connection between maker and consumer. ‘Wildstreak’ is more than a line of spirits; it’s a celebration of heritage, craftsmanship, and the desire to explore beyond boundaries, all wrapped in a striking package that embodies the extraordinary product within.