Blueprint Global is a logistics company that specialises in making the complex simple. However, their existing communications were doing quite the opposite – making their offerings harder to understand and, in turn, diluting their unique value proposition. Our mission was to simplify and elevate how they presented themselves, both in terms of their branding and visual identity, allowing them to communicate more clearly and effectively with their clients.

We crafted a brand identity that directly reflects their core services, starting with the logo, which is made up of five shipping containers. These containers are not just a random design choice – they represent the five key segments of Blueprint Global’s operations: air, sea, land, cross-trade, and rail. By arranging these containers to form a cohesive ‘chilled’ symbol, we encapsulated the essence of the company: an efficient, composed, and reliable service in the fast-paced world of global logistics. This visual identity provided an immediate, intuitive understanding of what Blueprint Global does and how they do it.

To enhance the brand’s distinctiveness and make it more memorable, we introduced emotive and striking imagery. We selected globally diverse locations that portray the journey of goods from their origin to their final destination, illustrating the company’s commitment to handling each shipment with the utmost care and precision. This approach highlights their personal touch – a quality that sets them apart from competitors who may only offer standard, impersonal port-to-port services. Blueprint Global goes above and beyond, ensuring their clients experience a seamless, reliable, and thoughtful logistics service, no matter the scale or scope of their needs.