‘The past gives us lessons, the present gives us opportunities, and the future gives us both.’ This timeless idea underpins the Credaro Family Estate’s philosophy, embodied in their heritage wine range, ‘Eredità.’ A celebration of their Italian roots and the family’s century-long journey in the renowned Margaret River wine region, Eredità represents not just history, but tradition reborn.

The Credaro story began with Cesare Credaro, their great-grandfather, who planted the first Fragola vines in Western Australia in 1922. This was the beginning of a legacy that has spanned generations, each one nurturing the land and deepening their connection to both their Italian heritage and Australian soil.

Fragola, which became known in the 1930s as ‘Red Dynamite’ for its bold flavour and character, played a key role in shaping the visual identity of the Eredità range. Its vibrant and dynamic nature influenced the range’s striking colour palette. The distinctive, chunky, tapered bottles reinforce the Mediterranean ethos behind the brand, offering an authentic expression of European winemaking traditions. These bottles are designed to stand out, giving the range a powerful presence on store shelves.

The Eredità range was first introduced with Fragola and Sangiovese wines, two beloved Italian varieties. Looking to the future, the Credaro family is expanding the collection with other iconic Italian grape varieties. Nebbiolo, Montepulciano, Lagrein, and Barbera have recently been grafted in their vineyards, symbolising the estate’s commitment to growth and innovation while staying true to their roots.

The Credaro Family Estate sees these wines as a love letter to Europe from the southern hemisphere, an homage to the winemaking traditions of Italy, paired with the fertile land of Western Australia. Through Eredità, the family honours the lessons of their past, embraces the opportunities of the present, and looks ahead to the future, where tradition and innovation converge.

In every bottle, their history, passion, and the beauty of the land come together, offering a taste that is rich not only in flavour but in story.