The Judinström brand was conceived to make a strong mark on the Canadian beer market while enhancing the visibility of a local Montreal brewery. The key goal was to build a distinctive beer culture and introduce consumers to a wide array of beer styles.

Judinström is a small craft brewery based in Montreal, QC, Canada. Their beer is crafted with a nod to Belgian brewing traditions, enriched by hints of Ukrainian influence. The brew features light barley, wheat, and caramel malts, combined with modern hop varieties to create a fruity and hoppy aroma, complemented by a bright, balanced, sweet, and dense body. Judinström offers a variety of beer styles, incorporating spices, fruit purees, and other natural ingredients to enhance their brews.

Our mission involved creating a complete brand identity from scratch, which included the development of a logo, visual elements, and packaging design. A central challenge was integrating Scandinavian motifs into the design with a modern interpretation. This process began with the creation of a new logo and a key visual centered around a stylized character, followed by designing packaging that would evoke the essence of Scandinavian landscapes. We started by crafting a unique logo that embodies the spirit of Judinström. The design features a modernized, stylized character inspired by Scandinavian heritage, serving as a recognizable and unifying symbol for the brand’s identity.

Judinström craft beer packaging was designed to be functional yet visually striking. The design is clean and minimalist, highlighting the central stylized character and Scandinavian motifs. The blue and white color palette reflects the cool, fresh ambiance of Scandinavian landscapes. Each can prominently displays the logo and key visual elements, ensuring consistent branding and easy recognition. Essential details, including beer type, ingredients, alcohol content, and brewery information, are clearly presented for accessibility.