With such a large volume of breweries competing for a small slice of shelf space, breweries need to also consider their digital presence as a channel to bypass retailers and find a direct line of sales with a highly engaged audience.
Carbon Six’s name is inspired by the molecular process of fermentation, where Carbon atoms break down into six individual molecules. This link to the molecular level of the brewing process was a vital narrative arc as it reflected the founder’s experience across biochemistry and his attitude towards how the intricate detail can affect a beers outcome.

The Carbon Six branding project was also commenced during the build of the actual brewery itself, without a tangible product in hand. Therefore uncovering and realising the founders vision and objective was instrumental in establishing an effective solution.

Carbon Six’s new brand identity needed to;
– Uncover and communicate a genuine reason to consider
– Reflect the quality and flavour credentials of the product
– Create a design system that would ensure strong shelf presence
– Be highly impactful across digital channels
– Allow for future collaborations and portfolio growth

Founded by two Brazilians, one a scientist and the other an experienced brewer, on the sunny coast of Queensland, Carbon Six had a unique story to tell.

A dynamic and adventurous brewery, making beers crafted with utmost precision, the finest local ingredients, and creative artistry to deliver innovative drinking experiences that are truly remarkable – all inspired by a Brazilian attitude to live big and live bold.

Drawing from the cultural creativity and big/bold attitudes of Brazil, this sense of artistic purpose fused with the scientific precision behind Carbon Six’s beer-making process became the foundational story that would shape the brand solution.

It’s art meets science in every drop.

The combination of quality ingredients, process and combined with a Brazilian cultural curiosity means every beer is exciting and ALWAYS UNEXPECTED.

Our design solution draws inspiration from Brazilian Brutalism via bold, fluid and colourful motions – contrasted against a clean and minimalist backdrop.

It’s this juxtaposition of loud vs quiet that conveys the fusion of creativity and scientific precision.
The 6 of Carbon Six becomes a distinctive brand asset, acting as a beacon of bold beer making and a shorthand to the brand experience.

The wider visual language incorporates grid lines that reflect the molecular atomic table, and exact measurements that underpin every beer Carbon Six produces.