The Opportunity
Maison Etherique, a prestigious brand based in Dubai, has built its reputation on merging ancient cultural traditions with modern well-being practices. The brand’s product lineup includes an array of high-quality offerings such as premium incenses, aromatic resins, and authentic crystals — all carefully curated to resonate with the energy of the Earth. Their unique approach to well-being is deeply rooted in reverence for nature and timeless wisdom.
Maison Etherique approached me with the exciting task of redesigning the packaging for their resin collection. Their vision was to enhance the brand’s aesthetic appeal while remaining true to its essence, which called for a vintage, rustic, and detail-oriented packaging design. The goal was to create packaging that not only looked appealing but also conveyed the deep connection between each product and its natural origins, adding to the authenticity and luxurious feel of the brand.

The Solution
To bring this vision to life, the redesign process began with an in-depth exploration of how to emphasize the geographical origins of the resins. Understanding the importance of showcasing each resin’s unique background became a key element in the design approach. Every resin in the collection has its own story to tell — a story tied to the distinct regions where the plants from which the resins are extracted grow, and the centuries-old traditions of harvesting these natural treasures. Highlighting this connection was central to creating packaging that both educates and intrigues the customer.

The design solution revolved around the use of illustrations as a primary means of communication. To give each package its own unique identity while maintaining coherence across the collection, the decision was made to create hand-engraved illustrations that would cover a significant portion of the box’s surface. These illustrations were carefully composed to represent the specific plant from which the resin is derived, showcasing not only the plant’s beauty but also its cultural and botanical significance. The intricate artwork was designed to evoke a sense of craftsmanship and authenticity, echoing the brand’s vintage and rustic aesthetic.

Once the illustrations were perfected, they were placed on two sides of each packaging box, ensuring they would be a focal point of the design. The visual impact of the hand-engraved artwork was complemented by a carefully chosen combination of text, graphics, and color schemes. These elements were thoughtfully incorporated to balance the overall design, allowing the packaging to remain visually appealing while clearly communicating important product details. The result was a harmonious blend of artistry and practicality, reflecting Maison Etherique’s dedication to creating products that are as aesthetically pleasing as they are rooted in tradition and quality.