One Living – Positive taste, positive health

Business Challenge
One Living was born in 2018, founded by England rugby legend Jonny Wilkinson, as an extension of his own journey into the worlds of gut health, living foods and Kombucha, with a mission to help people overcome the common barriers to entry – expensive, hard-to-find niche products and unappetising flavours. Despite having already achieved great success, their rigid identity was lacking clarity and beginning to creak around the edges as the portfolio expanded. How do you build a brand that is both single-mindedly iconic and endlessly adaptable?

Creative Solution
Changing the brand name from ‘No.1 living’ to one ‘One Living’ provided us with the cornerstone for the new identity system – manifesting first as the 1L icon. Acting as the bold centrepiece, the 1L anchors the variety of executions, whilst providing a window into the world of wellbeing. Bright, inviting colours and crisp typography demonstrate the ambition to create a world in which everyone can share in the benefits of living foods. Nuanced and natural illustrations reflect the commitment to create drinks that provide both efficacious outcomes and delicious experiences. Together, the assets combine to create a holistic beacon of positivity, both for taste and for health.

“Derek&Eric truly understood our vision for One Living. The refreshed branding and packaging symbolises the One Living mission to create delicious drinks that are good for body and mind. They created a bold symbol and vibrant world for our movement in wellbeing and delicious drinks.”