Neda Beer is a handcrafted lager, carefully brewed by the banks of the serene Neda River located in southern Greece, in the Peloponnese mountains. This beer embodies the pure, untouched essence of its natural surroundings. Made with fresh, mineral-rich water sourced directly from the river, the brew is crisp and refreshing, offering earthy undertones and subtle hints of local flora, creating a unique, natural drinking experience. Each batch is brewed in small quantities to maintain its artisanal quality, ensuring that the integrity of the ingredients and the brewing process remain consistent.
The branding takes deep inspiration from the river itself, with a blue color palette that symbolizes the clarity of the water, while the label’s shape mirrors the graceful, flowing curves of the river. The logotype cleverly integrates the letter “N” with a waterfall or splash element, further reinforcing the brand’s nature-centric narrative. Metallic, bright blue accents on the label provide a premium touch and enhance the flowing water concept. The beer’s growing success led to the introduction of a second variety, distinguished by strong color-coded packaging changes that reflect its unique flavor.
CREDIT
- Agency/Creative: Symbolic
- Article Title: Neda Handcrafted Lager Beer’s Brand Identity Inspired by the Serenity of the Neda River
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Redesign, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: craft beer beer packaging greek graphic design
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Credits:
Photography: Anna Tsiami
