Polaris Studio is a global creative studio that delivers personalized solutions for your brand. Polaris has a global reach, dedicated to delivering personalized solutions that seamlessly blend functionality and aesthetics. Their team is made up of expert thinkers, designers, developers and organizers, who all work together to create bespoke solutions tailored to their clients’ needs.

The core concept of the symbol is based on the Polaris star, one of the brightest stars in the sky. Synthesizing the shape of the star by flipping the right side of the star horizontally and adding a cut circle to form the letter P to create the brand symbol. The result shows a cohesive identity system with a palette based on purple and neutral tones that reflect modernity and a sophisticated space within the global terrain of design studios, accompanied by a strong, simple and legible typography; providing a comprehensive visual language with a modern, sleek and futuristic approach.

The main objective was to create a cohesive brand strategy that would showcase their commitment to creating, customizing, and solving their clients’ branding problems by capturing the ability to balance form, function, and delivering high-quality results that effectively communicate Polaris’ brand values. Vask Studio developed a brand identity that effectively communicates Polaris Studio’s successful experience, allowing them to position themselves as leaders in the branding and web design industry.