About Sleep Origin – Founded in 2016
Having a newborn isn’t always easy – it’s beautiful, momentous, and scary. Sleep Origin helps new parents implement a sleep plan that works for the whole family – so EVERYONE can sleep soundly. From overnight care, to bedtime consults, to lactation support, they’re here to educate with empathy and deliver results through a personalized Sleep System. Natalie Dawn started Sleep Origin with one goal: making sleep attainable, accessible, and digestible for everyone. Over her 8 years as a Sleep Consultant, she’s seen firsthand that no amount of newborn classes and books prepare you the way real life, hands-on experience does. That can be the same for parents – sleep is not one size fits all and that’s why she’s passionate about being a hands-on advocate in her client’s household. Think of her as the friendly neighbor who’s always there with a helpful answer to any question, but who never oversteps. She loves helping families build a sleep foundation that pays off for the rest of their lives.

About the Sleep Origin Rebrand
Sleep Origin is a beloved newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin’s ability to help even the most difficult babies sleep through the night.

We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style business cards, and sleeping baby door tags, showing how a rebrand can wake up even the snooziest of brand experiences.