GoodCandy is a dynamic U.S.-based brand specialising in crafting delicious gummy candies, designed with kids and teenagers in mind. The brand focuses on fun, flavour, and energy, aiming to bring joy and excitement to candy lovers of all ages. Each treat is carefully crafted to spark happiness, offering a range of colourful and playful options that capture the imagination. Whether it’s for a quick snack or a special occasion, GoodCandy is committed to turning ordinary moments into bursts of fun, delivering smiles and positive energy with every bite. The brand’s mission is to create sweet experiences that make life a little brighter for everyone.

The goal of GOOD Candy Co. is to fill the void where great-tasting candy meets function, creating a revolutionary, healthier candy that people can enjoy anytime. We would like to incorporate the infinity sign with the two O’s in GOOD to show connection and building, when people come together and make GOOD things, that’s how good things last forever. That was my thought behind it.

My duties included

Designing the logo: Creating packaging for the combo of “Sour Goodies” and “Sweet Goodies.” The logo was developed using playful typography, incorporating the infinity sign and a thumbs-up symbol to evoke fun and positivity. The packaging design featured two unique characters representing the sour and sweet varieties, with bright, engaging colors to enhance the product’s appeal and create a joyful experience for consumers. Target audience: Our target is kids, teens, and adults. We want our candy to appeal to everyone but not be overly on the kid side. We want there to be a balance between fun and serious.