H.K. Young Bourbon Co., rooted in the rich history of Hopkinsville, Kentucky, brings forth a unique fusion of tradition and innovation in their bourbon whiskey offerings. Inspired by the legacy of the region’s thriving tobacco farms of the past, the brand’s design captures the essence of this bygone era while forging a path toward bold, new experiences in whiskey craftsmanship.
A compete packaging design that embodies the spirit of Kentucky’s heritage, blending elements that evoke the historical significance of the area’s agricultural roots. Through a harmonious mix of vintage aesthetics and modern touches, the branding reflects both reverence for the past and a vision for the future. Each bottle is a tribute to the craftsmanship of the old tobacco farms, where dedication to quality was paramount.
H.K. Young Bourbon takes this dedication a step further by focusing on the influence of toasted barrels, carefully selecting and blending whiskeys that are finished in these uniquely crafted barrels. The result is a whiskey that highlights distinctive flavors and aromas imparted by the toasted wood, creating a sensory experience unlike any other. Each batch offers a taste of tradition, elevated by the nuanced artistry of barrel aging.
This marriage of history, craftsmanship, and innovation defines H.K. Young Bourbon Co. a one of the most proeminet brands from kentucky, where each bottle tells a story of legacy and forward-thinking creativity in the world of whiskey.
CREDIT
- Agency/Creative: Holy Studio
- Article Title: Reimagining Bourbon Heritage: H.K. Young Bourbon Co. Design by Holy Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: North America
- Project Deliverables: 3D Modelling, Brand Design, Brand Redesign, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: whiskey, bourbonwhiskey, alcoholic, spirits, beverages, bourbon, kentucky
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Credits:
Creative director: Erik Marchetti
Creative Director: Luis Felippe Cavalcanti
Bottles, labels and closures: By Quest
