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Kouzoulomelo Honey: Blending Cretan Heritage with Modern Brand Design

Kouzoulomelo Honey: Blending Cretan Heritage with Modern Brand Design

Created in 2024, “Kouzoulomelo” is a honey brand sourced from the picturesque region of Rethymno, Crete. Each jar captures the essence of the island’s pristine nature, delivering the unique, aromatic flavors of Cretan thyme honey straight from the rugged, sun-drenched landscapes of the island. This honey is more than just a sweetener – it’s a taste of Crete’s untamed wilderness and its deep-rooted traditions.

The brand’s design strikes a perfect balance between tradition and playfulness. Drawing on Cretan culture and its iconic imagery, we created a distinctive logo that encapsulates both the authenticity and vibrant personality of the product. The mascot is a Cretan with a men’s traditional outfit, the iconic mustache of the Cretans, holding a honey spoon. The cheerful character and lively design bring to life the spirit behind the name “Kouzoulomelo,” which means “crazy honey” in Greek(Cretan dialect). The playful name, combined with the bright, fun aesthetic of the packaging, gives the product a modern, energetic twist that feels both familiar and refreshing.

Our mission is to deliver more than just honey – we want to share the rich cultural heritage and legendary hospitality of Crete with every jar. “Kouzoulomelo” represents quality and tradition but with a touch of whimsy and fun. It’s a brand that celebrates the sweetness of life, the warmth of the island, and the passion of the people who create it. Each spoonful takes you on a journey to Crete, where every drop is filled with the island’s essence.

CREDIT

  • Agency/Creative: Manos Perdikakis
  • Article Title: Kouzoulomelo Honey: Blending Cretan Heritage with Modern Brand Design
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Label Design, Logo Design
  • Industry: Food/Beverage
  • Keywords: Honey Logo Brand Identity Masco

  • Credits:
    Graphic Designer/Art Director: Manos Perdikakis

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