The vision of the world is changing and making brands that are more sustainable and ethical is crucial for us creatives.

Cultivating a meaningful cultural change, reversing communication priorities in branding strategies and making them greener, more conscious, neutral in message and environmental impact and more representative, are the pillars for creating brands with strong value identities and participating in the great change taking place and building a better world for all.

Sustainability as a balance between people, planet and profit.
The Fleur de Lin is project that aligns with the values and goals of this change and the strategic opportunities that come from embracing sustainability holistically and how it can benefit everyone.
Fleur de Lin is a brand created with a green strategy and represents this great change.

A concept store of pure linen textiles extract from the heart and flower of linen.
Sustainable brand with ethic approach that express purity, elegance, quality and love for nature.
A new awareness and approach to design where every single detail is environment friendly, created for a lifestyle & brand experience with in store.
The visual is the detail of the net of the linen and the squares open up and become containers for photos, info and words. The design system in this way becomes very flexible and dynamic. The logotype is gestual, soft, delicate and elegant.
The brand identity is eco friendly but also ethic, close to the people that want to feel part of something bigger, to contribute to positive changes.