Juniper, a distinguished design and manufacturing studio renowned for its luxury lighting solutions, embarks on a transformative journey of evolving their brand identity. With a newly established NYC showroom and a cutting-edge factory in Connecticut, Juniper’s dedication to locally sourced materials and meticulous craftsmanship shines through each carefully crafted piece. The essence of Juniper lies in its philosophy that form and function are intertwined, with beauty found in the innovation and intricacies beneath the surface.

Underpinning Juniper’s rebranding is our creative foundation that positions the brand as the subtle yet omnipresent force in the realm of luxury lighting. The “sensory network on the peripheral of life,” Juniper embodies stealth power and effortless elevation. It intentionally exists not in the foreground, but in the background where it is felt but not necessarily seen. This concept of being the “designers of invisible harmony” encapsulates Juniper’s approach to merging form and function seamlessly.

The rebranding is further solidified by three creative pillars: “Brass Unlimited,” celebrating brass as both a material and a symbol of attentive craft; “Light, Shadow, Analog,” exploring light beyond its functional aspect to evoke curiosity and emotion; and “We Grid,” emphasizing the universal grid system as a design element across various brand creatives. Anchored by a distinct logo, serving as a guarantee of quality and spatial design excellence, and a palette of industrial, warm tones reflecting Juniper’s roots, the rebranding marks a new chapter for the brand, one that continues to redefine luxury lighting with sophistication and ingenuity.

“Working with fM was a transformative experience. Initially, we were looking for a new perspective of our brand. Working with fM, what we came out with was a better understanding of our purpose and who we are as a company, which helped formulate our strategy for the future. The art creation was an outcome of that discovery, truly unique to us, fresh and unborrowed.”
– Shant Madjarian, President, Juniper