The rebranding of Soluguel was a strategic initiative aimed at revitalizing the visual identity of a brand deeply rooted in the construction equipment rental industry. Recognizing the need to align the brand’s image with contemporary market expectations, we refined the original logo, which featured a stylized “S,” to create a more modern and dynamic aesthetic. The redesign introduced solid corners and clean, straight lines, bringing a fresh yet familiar look to the logo. We retained the established color palette of black, yellow, and light gray, which effectively communicates the brand’s core values of reliability, innovation, and safety.

This project went beyond a mere visual update; it was a comprehensive overhaul of Soluguel’s brand presence. New visual identity assets were developed to ensure consistent communication across all touchpoints, both offline and online. The updated website and promotional materials were designed to enhance user experience and strengthen the brand’s connection with its audience. The result is a revitalized brand that respects its heritage while embracing modernity, positioning Soluguel as a competitive and relevant player in today’s market. This rebranding effort ensures that Soluguel remains a trusted and forward-thinking choice for professionals in the construction industry.

The additional focus on refining the user journey, both digitally and through physical interactions, underscores Soluguel’s commitment to excellence. By modernizing not only the visual elements but also the overall brand experience, we have laid the groundwork for Soluguel to continue its growth trajectory. This rebrand positions the company to meet future challenges with a strong, cohesive identity that resonates with its target audience while staying true to its core values.