Chikori – Georgian, delicious, convenient and a satisfying snack. And what could be better than healthy local Dried Fruit, packed and ready to use
In the first stage two things were very important: to find a place with fertile soil for the fruit garden development and to have a professional and loyal team of locals. After a long searche, it was decided that this would be a village, Samtsevrisi, the last village of Kareli municipality. The inscription on the village fortress wall that dates back to the seventh century tells us that the first irrigation channel was made at this time. All this is proof that agriculture has been developed in this place more than 13 centuries ago. For centuries monks and residents of the monastery have been preparing dried fruits. Historically in time of war, it was easy to use and store dried fruit and this product became a gastronomic symbol for the village Samtsevrisi.
Most of the rural population was involved in the production process. In addition, the land is characterized by local apple, plum or other fruits that have a special taste.

Sadly, the production of dry fruits was lost for years, and the population was less likely to be in agriculture. Our idea was a surprise for locals in the first days of our visit to the village.

The main goal of the product packaging redesign was to present better the product name and logo, less white color and all this to make it look better on the shelf. The project also included the adaptation of the English logotype. In addition, the company divided the products into lines, children’s snack (collaboration with Emili), main packaging, balance diet product (healthy snack), and premium line (family snack). In all lines, the logo and background colors have been redistributed to fit the character of the product.