Raven Crest Botanicals is a beloved herbal apothecary in upstate New York, founded by Susanna Raeven, an herbalist deeply connected to Mother Earth. The brand offers handcrafted herbal remedies and skincare products that reflect its holistic mission and sustainable practices.

Raven Crest Botanicals approached Artisticodopeo with a challenge: to redesign their brand identity in a way that would better reflect Susanna’s core values, her love for Mother Earth, and to ensure the brand remained distinctive in a competitive market. The project included a complete brand identity redesign, logo refinement, and product label redesign.

The design approach focused on preserving the essence of the original logo, which featured a lotus and raven, while introducing subtle refinements in color and typography. A secondary logo was created, encapsulated in a circle to symbolize the Circle of Life, with the raven at its heart. For the product labels, master templates were developed to allow for flexibility and reduce waste, aligning with the brand’s commitment to sustainability. Botanical illustrations were integrated into the design, ensuring each product stood out without the need for conventional packaging.

Through close collaboration with Susanna and her team, every design decision was carefully crafted to resonate with the brand’s mission and values. The result was a cohesive visual identity that not only communicated the essence of holistic healing but also attracted new customers and strengthened the brand’s presence across all platforms, including a newly launched Shopify website.

The redesigned Raven Crest Botanicals brand successfully brought the vision of holistic healing and sustainability to life, fostering a stronger connection with both loyal and new customers.