For the design of the logo, through the union of the V (Valenti) with the A (beekeeping), we designed a pictogram that symbolizes the bee, the true protagonist, returning a recognizable icon with modern lines, clean in structure but full of meaning. The flared shape of the bee also wants to simulate the growth of a flower, symbol of life and passion.

As a final element of attraction, in the negative space of the A, you can perceive the silhouette of a honeycomb with a generous amount of honey dripping from its end.

For the print production, however, we chose a material and tenacious paper, capable of returning a unique tactile sensation to the touch, combining aesthetics and functionality. The graphic layout follows a precise and functional hierarchy, designed to ensure the readability of even the smallest texts.

In the lower part of the label, an elaborate frieze catches the eye: it is an enlarged section of the hexagon used for the pictogram of the logo, symbol of the house of the bees. This detail not only reinforces the visual identity, but also simulates roofs, evoking the idea of ​​a safe and familiar refuge for our bee friends. Furthermore, these friezes are repeated in outline on the margins, creating a sensory climax that envelops the entire label.

The chosen colors are bright and vivid, enriched by a glossy UV print. The logo, in particular, has been ennobled with this finish to simulate the viscosity of honey, giving a touch of authenticity and refinement.

A final touch that we particularly love is the replacement of the letters “o” in the payoffs with the hexagon of the logo, a detail that adds uniqueness and refinement to the entire visual system. This small detail further emphasizes the attention to detail and the harmony of the design.

This new label is not just a wrapper, but a real sensory journey that tells the story and passion of Apicoltura Valenti. Find out more and let yourself be enveloped by sweetness!