Brand On Shelf – Asda
“Brand and design specialists, Brand on Shelf have designed a new hot sauce range for Asda.
Asda launched the mid tier range to spice up their current sauce offering. After delving in to the insight on the category and audience, the brief challenged us to come up with something striking, modern and bold, avoiding the normal category cues that would appeal to a daring, dynamic audience.
The stripped back design gives the bottle a youthful, striking feel. The design features lively shapes and crafted elements to evoke the different heat gradings.
Pat Hawkes, Design Director at Brand on Shelf, said “We wanted to create something tactile that consumers would be proud to have out on the dinner table. The single minded nature of the black overprinting the vibrant colour palette not only promotes heat but visually plays with your senses.”
The hot sauce range is now available in selected Asda stores across the UK.”
CREDIT
- Agency/Creative: Brand On Shelf
- Article Title: British Retailer Spice up their Offering with a Striking Hot Sauce Range
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
