Infinite Possibility
Amply is a high-growth adtech business, combining tech infrastructure with relevant content for publishers and new media players. We engaged with Amply at a time when huge growth was within reach, but when a refocus on brand was needed to enable them to seize the opportunity.

Shaping the Conversation
With adtech increasingly being seen as a ‘dirty word’ and the open web being reshaped, Amply needed to take control of the conversation, and refocus its message to show the scale of its capability and the reach of its network. Born from leading recruitment tech business Jobbio, Amply combines an immersive white label job board with the infrastructure to deliver relevant content to engaged audiences. The Amply ecosystem enables online publishers, communities, and e-learning providers to unlock another revenue stream, in a space where businesses struggle to monetise their output.

Make Audience Matter
We helped them imagine the endgame – bringing together audiences, publishers, and brands. We defined Amply’s new mission — ‘create moments of value for audiences that matter, everywhere it counts’ — acknowledging the scale of its ambition while putting the end user front and centre. They are the integrated platform delivering content that moves audiences to act — helping publishers make audiences count for more, businesses engage untapped audiences where it matters and assisting audiences to discover deeper and experience better.

The Great Unknown
Slicing through the noise, Amply is an instigator and an explorer seeking out deeper experiences and new audiences. It recognises a single moment as the trigger for an endless chain reaction. A nudge can tip into motion a wave of discovery and action. It moves with purpose and precision, distilling data and illuminating answers. It’s a beacon of clarity in an endless expanse.

Rules of Engagement
Driven by the brand principles of Always Adding, Hungry Optimists and Seriously Savvy, we created rules of engagement to guide how Amply shows up, behaves and operates.
– Instigate: Amply is the trigger, so make its role active. Put it front and centre of the action.
– Go deeper: Think of Amply as an explorer. Talk about new ideas and new frontiers. Help our audiences to discover with us.
– Pack a punch: We may be high-tech, but we’re human. Our savvy personality cuts through with sharp wit.

The Amply Ecosystem
The brand’s most distinctive asset ‘the Amply ecosystem’ represents the idea of an ever-evolving, interactive ecosystem. It exists in four modes used throughout the identity: Interact, Explore, Distil and Elevate. It is the focal point in high-impact applications and is used across all hero messaging, in conjunction with the green Amply Marker.

Brought to Life
Alongside establishing a new brand platform and identity we activated the brand across several touchpoints. We developed a series of sales and investor decks, animations, event collateral and digital marketing templates. The new website brings the ecosystem to life through creative coding allowing for endless iterations and interactions.