Introducing a distinguished new addition to the iconic Montana family of wines: M by Montana. This premium range represents the pinnacle of Montana’s winemaking expertise, a celebration of heritage and tradition, yet meticulously crafted for the discerning modern palate. Each bottle within the M by Montana collection embodies a bolder, more sophisticated expression of New Zealand’s renowned terroir, elevating the art of winemaking to new heights.

For over 40 years, Montana has been a cherished name among Kiwis, synonymous with quality and a deep connection to the land. Building upon this rich legacy, the M by Montana range takes inspiration from the original Montana crest, which bears the Latin motto ‘In vino felicitas et caritas’—a tribute to the joy and love that wine brings. This cherished emblem has been thoughtfully reimagined for the new range, infusing it with a sense of contemporary elegance while honouring its historical roots.

The design of the M by Montana label reflects this balance of tradition and modernity. A striking, regal blue serves as the focal point, symbolising the brand’s bold and confident evolution. This vibrant hue is beautifully offset by a classic, premium black background, which lends an air of timeless sophistication to the presentation. The overall effect is a label that exudes luxury and refinement, capturing the essence of what M by Montana represents—a wine that is as visually stunning as it is exceptional in taste.

This new range is not just an addition to the Montana portfolio; it is a statement of the brand’s enduring commitment to excellence. M by Montana invites wine enthusiasts to experience the very best of New Zealand’s winemaking heritage, reinterpreted for the present day with an emphasis on quality, style, and sophistication. With each sip, you are not just enjoying a wine; you are partaking in a legacy that spans generations, now brought to life in a way that resonates with the contemporary wine lover.