DJANGO is an iconic burger joint in western Paraná, run by the Pompermaier brothers, known for offering the best burgers in the Triple Frontier.

Django’s rebranding was a meticulous process that aimed to create a more cohesive and versatile visual identity, capable of keeping up with the brand’s growth and strengthening its connection with the public.

Inspired by the history of the Pompermaier family and the culture of western Paraná, the graphic pieces incorporate iconic elements of the family, such as Vô Pompeu, Tia Santa, Cabrón, Galo Véio, Toro Preto, which permeate both the visual identity and the ambiance of the burger joint.

The image of the old visual identity was based on the photo of the Pompermaier brothers’ father – Mr. Jandir Pompermaier. In order to preserve this tribute, we stylized the lines, and thus emerged a new image, cleaner and easier to apply.

The typography and color palette were carefully chosen to convey the quality of the products and the unique experience of enjoying a Django burger! The result is a visual identity that is not only pleasing to the eye, but also evokes sensations and emotions, making each visit to the burger joint unique.

To strengthen Django’s identity and ensure its longevity, we created a comprehensive style guide. This document is a fundamental tool for preserving the essence of the brand and guiding all of its visual communication. With it, we ensure that the Django brand is always recognized and valued by the public.