At Hunap Studio, we were given the unique opportunity to develop the visual identity and label design for Árpád Gin, a premium spirit by Árpád Pálinka Manufaktúra. This project was not just about designing a label but about capturing the essence of Hungarian craftsmanship, tradition, and innovation. Our goal was to create a visual experience that reflects the meticulous care and expertise that go into every bottle of Árpád Gin.

Design Philosophy
Our design philosophy for Árpád Gin was rooted in a deep respect for the brand’s heritage and a commitment to innovation. We sought to blend traditional elements with modern aesthetics, creating a visual identity that is both timeless and contemporary. The design needed to convey the premium quality of the gin while also telling the story of its origin and the passion behind its creation.

Creating an Experience
The visual identity of Árpád Gin extends beyond the label to create a complete sensory experience. From the moment a consumer sees the bottle, they should feel a sense of anticipation and excitement. The design aims to evoke a sense of elegance and tradition, inviting consumers to explore the rich flavors and aromas of the gin.

Bottle Design: The bottle itself is a work of art in art deco style, with a unique shape that stands out on any shelf and gives a premium feeling. The design is both functional and aesthetically pleasing, with a form that is easy to handle and pour.

Label Layout: The layout of the label is carefully crafted to balance information and aesthetics. Key details about the gin are prominently displayed, while the overall design remains clean and uncluttered.

The Árpád Gin Range
Our design approach needed to accommodate the different variants of Árpád Gin, each with its unique character and appeal.

Paprika Gin: For the Paprika Gin, we incorporated red accents to reflect the infusion of sweet red pepper. The design elements emphasize the unique and distinctly Hungarian twist of this variant.

Classic Gin: The Classic Gin features a more traditional design, with silver and white tones that highlight the purity and elegance of the gin. This variant’s label is the epitome of sophistication and timelessness.

Raspberry Gin: The Raspberry Gin’s design includes vibrant pink hues, capturing the essence of ripe raspberries. The playful yet elegant design appeals to those looking for a modern and refreshing gin experience.