Context: Creation of a limited edition bottle that excites the viewer by making them question whether to choose success or life. Concept: VS (Clash between personal values & priorities)

Case study: This concept of opposition “vs” was translated into two different graphics:
– The Cup: “The quest for personal gold” in the world of dreams, understood as the goals that remain to be achieved.
– Life: These graphics reveal hidden nuances that represent essential but often unappreciated aspects of life, such as friends, family and love, which we only recognise when they are distant or lost. People are, after all, passionate beings, that’s what sets us apart, and we tend to act more from the heart than from the head.

Design: To accentuate the “vs” opposition concept, it was decided to make 2 graphics that clearly differentiate the cup, through a sleeve, and life, providing nuances not visible at first glance, which represent those aspects of life that are necessary but that we do not appreciate until that we lose them or they are far away, like friends, family, love, etc.

The Cup vs Life it’s a fucking unstable, contradictory balance… even if it is necessary.

“Definitely, people are passionate beings, that’s what sets us apart, and we tend to act more from the “heart” than from the head.”

What’s Uunique?
In a world of fast-paced consumerism, this design encourages people to pause and reflect on their own values and priorities. It’s a bottle that tells a story, and everyone who encounters it becomes part of that story – it’s a piece of art and a mirror to our own lives.