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Emi Renzi Studio Crafts Elegant Branding for Gurú Argentine Wines

Emi Renzi Studio Crafts Elegant Branding for Gurú Argentine Wines

Gurú is a line of high-quality Argentine wines, belonging to the Ángel Negro wineries, whose concept is to be masters of our destiny, to be your own Gurú.
A design was devised that would transmit wisdom, that would be complex and intriguing, versatile and at the same time close. Gurú Wine has two varieties of red wine: Gran Corte, a blend with character and elegance, and a 100% Malbec wine from a single vineyard, aged in French oak for 10 months.

The act of bringing the glass to the nose reveals the freshness and aromas of red fruits, accompanied by spicy and floral notes, balancing this olfactory symphony with the vanilla and dark chocolate contributed during its 10-month aging in French oak. With an imposing structure and complexity in the mouth, with balanced acidity, which allows it to express its exquisite freshness and round tannins. This taste experience is intertwined with harmony and precision, leaving a lasting impression like the closing of a masterful act.

The concept is based on staying away from chaos, from the whirlwind, from speed. Away from noise, from responsibilities and from routine. Close to the spirit that comforts, in the union of people who enlighten, who approach us with wisdom, who enrich our environment. A path towards wisdom and freedom.
In the introspection of the encounter with oneself there is always the possibility of getting closer to yourself and trying again. There is the possibility of becoming your own Guru. A wine that is launched to show another conceptual vision and presenting two varieties specially developed for the most demanding palates. Gurú invites us to enjoy and be the masters of our destiny.

CREDIT

  • Agency/Creative: Emi Renzi Studio
  • Article Title: Emi Renzi Studio Crafts Elegant Branding for Gurú Argentine Wines
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Argentina
  • Agency/Creative City: Málaga / Buenos Aires
  • Market Region: South America
  • Project Deliverables: Art, Art Direction, Concept Art, Design, Drawing, Graphic Design, Illustration, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Emi Renzi graphic design packaging illustrator

  • Credits:
    Graphic Designer and illustrator: Emiliano

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