Fragfuel: A Journey Through the World’s Wildest Flavors!

It started in November 2023 as an online store with a diverse selection of imported and exclusive products, and quickly hit the streets with physical stores, bringing the brand closer to its legion of fans.

We created a logo and visual identity that embodied the brand’s distinctive, flexible character that allowed it to unveil the diversity of products it represents (from energy drinks to noodles, chocolates, and snacks) and adapts to various application contexts (both digital and physical).

For the typeface we used bold sans-serif in uppercase, that with its strong, clean eye-catching modern lines, conveys a sense of boldness and confidence.

We incorporated a lightning bolt into the design, crossing the brand’s name between the letters G and F, cutting the word Fragfuel in half. This visual element symbolizes energy and power, drawing immediate attention with its vibrant color at the center of the logo. From the lightning bolt, a pattern was created to support various brand communication formats.

The brand’s main colors are red, black, and gray, ensuring contrast and visibility. In its communication a wider palette of vibrant and energetic colors is used to showcase the variety of products.

The clarity of the typography and the visual element of the lightning bolt ensure that the brand is immediately recognizable, unique and memorable, such as the rare and exquisite product collections that can be found in stores.

These premises also provided inspiration for our audiovisual team during the brand applications photoshoot.