Six wonderful velvety smoothies tastes by Jean Paul Lab company, desired a packaging that would apply to wholesale and to Baristas. A product that would earn its position to the coffee shop’s shelves. Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus. The solution was a revolutionary image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach. Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies. Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today’s fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It’s time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.
Its design is based on the idea of cyclists riding straight to be refreshed by the smoothies, given in a vintage, engraving style. The flavors logos stand out by the color palettes used for each flavor, while the font plays visual tricks, creating a desirable image on the bottle. The product’s placement on the bar, even if it doesn’t concern directly the consumer, it gives an aesthetically quality product.