Van Pur, a notable Polish beer brand, emerged during the transformative economic period of the 1990s. Initially gaining attention in a rapidly changing market, it eventually lost some prominence. Despite this, the Van Pur Group has successfully grown into one of Poland’s top four beer producers, boasting a diverse portfolio with over a dozen brands. Van Pur beer, the group’s original and most historic product, remains one of its most important offerings.

In our collaboration with Van Pur, we set out to reposition it as the premier export brand, emphasizing its rich history, traditional brewing techniques, and expertise. This revitalization involved developing new recipes influenced by Belgian brewing styles, adding a modern twist to the traditional beer. The rebranding effort included a comprehensive visual update that symbolically connected the past with the future. We incorporated elements of brewing heritage, such as a hand-drawn crest and classic seals, and combined these with a refreshed, contemporary logo and a sophisticated color palette.

This new brand image was designed to reflect Van Pur’s deep-rooted European heritage and its dedication to high-quality brewing. Today, Van Pur has expanded its reach and is available in over 40 markets across Asia, Africa, and Europe. The revitalized brand now stands out on the global stage, highlighting its commitment to excellence and bridging its rich historical roots with a forward-looking approach. Van Pur’s journey from local origins to international acclaim is a testament to its enduring appeal and quality.