Studio Guild was asked to create a series of premium drinks brands for a leading printable materials distributor, Ball & Doggett. To complete the collaboration, Labelhouse printed the brands focusing on great detail and global glass manufacturer, Estal, came on board with their exquisite bottles. The outcome needed to inspire and engage agencies, studios, creatives and brand owners working within the drinks industry about the capability of the label facestock. In such an over-crowded market, we embraced the opportunity to think outside the box, educating brand owners on the positive impact this can have on consumer engagement – be brave or stand still!

First up in the ‘Find my Flavour’ series collaboration is Blazing Pina. With the rising interest of Agave Spirit in Australia, Blazing Pina is a nod to a Mexican aesthetic, visually telling the story of the ancient agave firing process before steeping and distilling. ‘Pina’ (pineapple) is the name given to the core of the agave plant once harvested and ready for cooking. We created this brand because the label stock is called ‘Aged Agave’. Its earthy and fibrous appearance matches perfectly with the artisan style of the illustration, highlighting any natural imperfections. Working with the natural fibres of the stock we have used colour, highlights of foil, gloss and matt varnish. The stunning Estal textural bottle completes the earthiness of the overall brand story and plays with the natural imperfections giving the brand individual nuancing – just like a limited edition artwork. The offer is beautifully accented with a neck seal reflecting the pattern of the harvested agave plant. We dare you not to pick it up!