“Shibui” is a collection of unique aroma diffusers for the soul. The target audience of the project is sensory people who appreciate naturalness and elegance. Home for them is the embodiment of the inner world, so they are looking for special interior items that can create a refined atmosphere in the house.
The naming of the project refers to the Japanese category of aesthetics Shibui, which implies restrained beauty of noble austerity. This concept implies the presence of lightness, but at the same time depth, creation. The visual example for the project was Japanese karatsu ceramics, with its elegance and imperfect symmetry it most faithfully conveys the character of the aesthetic.
The main graphic element was the sphere, as something perfect and integral. Which conveys the minimum in Japanese culture that generates the maximum. It is the basis for the illustrations of plants, which represent the key notes of the flavor of each diffuser from the “Shibui” line.
All elements of this collection have been designed with a balance between simplicity and elegance to complement the interior and create a unique visual and aromatic impression.
The fragrance diffuser range includes the following fragrance compositions: hot afternoon, sunny flowers, july night, morning dew, fragrant meadow, dawn by the sea. These fragrances are inspired by natural phenomena and observations described in Japanese poetry. Each composition is not just a fragrance, but a story that immerses you in the natural world.
CREDIT
- Agency/Creative: Sofya Khmeleva
- Article Title: Branding and Packaging Design for Shibui Aroma Diffuser Range by Sofya Khmeleva
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Russia
- Market Region: Europe, North America, Global
- Project Deliverables: 3D Modelling, Art Direction, Brand Creation, Brand Design, Design, Illustration, Packaging Design
- Format: Bottle, Box
- Industry: Hospitality
- Keywords: Beauty, Relax, Aroma, Health, Soul, Japanese aesthetics, Perception, Home
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Credits:
Designer: Sofya Khmeleva
Tutor: Leonid Slavin
Brand strategist: Jane Butyrina
Tutor: Yevgeny Razumov
3d, Motion: Nikita Ryumshin
