The packaging design for children’s dairy product line, featuring strawberry, banana, and vanilla milkshakes, 3.2% milk, and blueberry, pear yougurt, draws inspiration from the universal childhood experience of measuring growth against a wall. This nostalgic and playful concept serves as the foundation of our design, emphasizing both the physical and developmental growth of children.

At the heart of our packaging design is the metaphor of growth, symbolized through the familiar image of a child standing against a wall, marking their height with a pencil. Each product package features an illustration of the respective fruit flavor, depicted in a charming and whimsical style to appeal to young children. A vertical growth chart is integrated into the design, measuring the “height” of the fruit, reinforcing the idea of growth and progress. This visual element not only serves as a metaphor for children’s growth but also adds a fun and interactive aspect to the packaging, encouraging engagement and curiosity.

The typography used on the packaging is designed in a handwritten style, evoking a sense of authenticity and warmth. This approach makes the product feel personal and crafted with care, which resonates well with both children and their parents. The handwritten text is clear and easy to read, ensuring that the product information is accessible to all.

Each package is adorned with playful illustrations that capture the essence of the fruit flavor inside. The growth chart, designed as a ruler, runs alongside these illustrations, with markings that indicate the fruit’s growth stages. These design elements are carefully placed to create a balanced and visually appealing layout that guides the viewer’s eye and enhances the overall storytelling aspect of the packaging.

Special thanks should be expressed to the Russian Higher School of Economics (HSE School of Art and Design) and tutor Tanya Dunaeva, whose experience and support helped in the implementation of this project.