Born out of a profound love for four-pawed buddies in 2023, Cela Paw envisions becoming the ideal destination where pets and their devoted owners discover the perfect blend of luxurious pet spa experiences, top-tier salon services, and hotel-grade supplies.

With an ambition to reshape the Vietnamese pet care landscape through a commitment to quality and genuine affection, Cela Paw prepared to launch its third location, “Cela Paw Premium”—a hybrid pet salon and cafe. To bring this vision to life, their team reached out to Bean Creative, a leading branding agency based in Ho Chi Minh City, Vietnam, known for its practical approach to brand identity.

Despite the original brief focusing solely on crafting an identity system for a regular pet spa service, Bean Creative anticipated Cela Paw’s potential to extend into luxury tiers and branded pet products. This foresight required flexible and scalable design solutions while ensuring strong brand recognition. The goal was to provide a reliable foundation for Cela Paw’s team to seamlessly expand in the future.

Acknowledging the importance of brand hierarchy growth and differentiation from industry competitors, Bean Creative crafted a logo design and bold color palette that played key roles in the branding process. Combining a custom wonky typeface with a standard sans serif font for the logo struck the right balance between professional pet services and the playful nature of furry friends. The unique integration of orange and navy shades represented the coexistence of positive sentiments and premium experiences in Cela Paw’s environment. These visual strategies facilitated strong brand association through captivating signage, serving as crucial awareness touchpoints and nurturing a distinguished impression among target audiences.

With three thriving branches nationwide, Cela Paw continues to lead the industry with heartfelt dedication, creating unforgettable memories for both owners and their beloved pets. Through innovative branding and applications that vividly portray their engaging and excellent ethos, Bean Creative has helped Cela Paw become a true haven for pets and their devoted owners.