Bruno Reghin Garcia has been an architect for 19 years, primarily working in the markets of São Paulo and Paraná. Specializing in a minimalist style, he strives to integrate simplicity and functionality into each of his projects, offering elegant and efficient solutions for his clients. Over the years, Bruno has built a solid reputation by developing spaces that combine refined aesthetics with practicality, meeting functional needs without compromising architectural beauty.

We developed the entire visual identity system for BRG, using strong colors with a brutalist aspect. The focus was on creating modular typography, where legibility is not the main aspect, but immediate brand recognition by the public is essential. This modular typography concept was designed to reflect the essence of minimalist brutalism, ensuring a striking and unique presence across all materials.

The new visual system was applied to various materials, from print to digital and architectural, ensuring a striking and distinctive presence. The choice of colors and modular typography not only highlights the brand but also captures the essence of Bruno’s projects, characterized by simplicity, functionality, and elegance. Every element of the design was carefully selected to communicate these values, resulting in a cohesive and representative visual identity for BRG.

The result is a visual identity that not only grabs attention but also communicates the sophistication and efficiency of Bruno Reghin Garcia’s projects. The modularity of the typography and the use of strong colors provide a visual experience that is both impactful and memorable, reflecting Bruno’s unique approach to minimalist architecture. With this new visual identity, BRG is poised to strengthen its market presence further and continue offering high-standard architectural solutions.