In the Italian countryside, it is not uncommon to find a rose near each row of a vineyard. What may seem like an ornamental aspect actually allows growers to address nutritional deficiencies or plant diseases. For this reason, these flowers are nicknamed “sentinella” (in English, “sentinel”), because being more fragile and susceptible to these issues, acts as a warning, alerting the vintners in time and allowing them to take action before the problem spreads to the vineyard.

This story is depicted in a series of three labels for natural wines produced in amphora and barrique, on which a real rose petal has been glued. Thanks to the petal, each bottle is different from the others, seeming to come to life while showcasing the beauty and delicacy of this blossom. The irregular cut at the bottom of the label replicates the soil on which the crops grow, while the flower looks upwards towards the moon (hot-stamped) shining with the producer’s logo.

The choice to incorporate a real rose petal into each label is a nod to the traditional agricultural practices of Italian vintners. By using a plant as a natural sentinel, these wine producers honor a time-honored method of protecting their crops. This not only serves a practical purpose but also adds a layer of storytelling to each bottle, connecting the consumer with the heritage and care of the product.

To improve the sustainability of these wines, a slightly asymmetrical bottle made entirely of PCR (post-consumer recycled) glass was chosen, and the paper used is made from cotton fibers. Additionally, instead of an aluminum or plastic capsule, a paper seal has been applied.

The end result is a product that not only delights the senses but also tells a meaningful story about the land, the people, and the passion behind every bottle