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Experience Nespresso’s Vibrant Summer Campaign Designed by Liganova

Experience Nespresso’s Vibrant Summer Campaign Designed by Liganova

Get ready to immerse yourself in the vibrant Mediterranean vibes with Nespresso’s exhilarating summer campaign! This season, Nespresso captivates customers in 601 boutiques across 62 countries, celebrating the golden glow of endless summer days. The campaign is a sensory delight, inviting everyone to bask in the warmth and joy that summer brings.

A standout feature of this campaign is the exclusive collaboration with Pantone, which introduces a stunning palette of colors that evoke the true essence of summer. Central to this collaboration is the bold use of orange, creating a full colour block experience that radiates energy and vivacity, encapsulating the spirit of sun-drenched days and balmy evenings.

Liganova is proud to have managed the technical development of all campaign assets. This includes the meticulous design and execution of show windows, podiums, in-store displays, and premium assets, as well as flagship installations. Our commitment to excellence ensured flawless execution at every stage—from initial prototyping and serial production to seamless global logistics and coordination of flagship displays. The visionary creative concept was brought to life in collaboration with our esteemed partners at FutureBrand, whose creativity and innovation set the stage for this remarkable campaign.

We invite you to experience the magic of this unforgettable summer. Each Nespresso store has been transformed into a haven of summer delight, where you can feel the Mediterranean sun with every sip of your favorite blend. Visit the nearest boutique in your city to explore this vibrant campaign and make your summer truly memorable. Indulge in the rich, invigorating flavors of Nespresso, and let the essence of summer envelop you in its warm embrace.

CREDIT

  • Agency/Creative: Liganova
  • Article Title: Experience Nespresso’s Vibrant Summer Campaign Designed by Liganova
  • Organisation/Entity: Agency
  • Project Type: Campaign
  • Project Status: Published
  • Agency/Creative Country: Germany
  • Agency/Creative City: Stuttgart
  • Market Region: Global
  • Project Deliverables: 2D Design, 3D Design, Brand Experience, Design, Retail Design, Window Design
  • Industry: Food/Beverage
  • Keywords: Nespresso; Summer Campaign; Window Campaign; POS Campaign; LIGANOVA

  • Credits:
    Key Account Director: Christian Wallnitz
    Key Account Director: Konstantin Wollmann

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