Renaissance is not just a fruit beer, it is a new experience combining the pleasures of taste and the pleasures of original design. This limited edition fruit beer design was created specifically for a female audience seeking new experiences and unusual discoveries.
Renaissance packaging design is inspired by meme phrases, which are most often attributed to women, and Renaissance paintings, which gives the packaging a modern, sophisticated and stylish look. Different images help to distinguish one taste from another. The taste indicator is neatly inscribed into the image, thanks to this solution, the integrity of the picture is not violated and the image is perceived as one. The design combines elements of humor and the beauty of art, creating a unique visual impression. Each bottle of beer becomes a unique work of art that pleases the eye and gives joy.
The target audience of Renaissance fruit beer is young women who appreciate quality, individuality and originality. Appearance and style are important to these women in everything. They like to stand out and appreciate good taste. For them, Renaissance will become not just a drink, but a symbol of style and elegance.
The idea of Renaissance fruit beer is to create a unique product that not only satisfies taste preferences, but also becomes a part of every woman’s style and self-expression. This beer is designed not just to quench thirst, but to create a special atmosphere of a party, beauty and style that will delight both the internal state and the external appearance. Renaissance is not just a fruit beer, it’s an art.
CREDIT
- Agency/Creative: Valeriia Sokolova
- Article Title: Student Concept Design of Fruit Beer Packaging for Female Audience “Renaissance”
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Can
- Industry: Food/Beverage
- Keywords: Fruit beer, beer, women, jokes, art, alcohol
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Credits:
Designer: Valeriia Sokolova
Tutor: Leonid Slavin