TM is a fine luxury jewelry brand that stands out with its unique, elegant, and contemporary designs. Created by two passionate minds with a love for design, gemology, and impeccable taste, TM is distinguished by its meticulous attention to detail and careful curation of each piece, representing elegance in its purest and most timeless form.

Our challenge was to create a brand that breaks away from the typical high-end jewelry aesthetic. We aimed to make a bold, disruptive statement while maintaining the essence of luxury and sophistication. To achieve this, we focused on developing unique illustrations as the main graphic element. These illustrations serve as a tapestry, incorporating art, texture, shapes, and nature, making the brand more attractive, fun, and eclectic without losing its elegance.

The typographic logo features custom letterforms that reflect the brand’s timeless simplicity, while the symbol is an abstraction of the brand’s initials, representing the founders’ bond. Our color palette includes a classic blue symbolizing timeless elegance, contrasted with a green accent color. The vibrant colors in the graphic elements highlight the brand’s core values.

We chose a mix of Serif and sans Serif fonts to balance the classic and modern aspects, giving the brand a trendy yet timeless feel. The materials and textures play a key role, with textured finishes that subtly and elegantly stand out, enhancing the brand’s premium feel.

TM redefines luxury jewelry with its unique and artistic approach, making it easily recognizable and memorable. We’ve created a brand that is both elegant and eclectic, perfect for those who appreciate timeless sophistication with a contemporary edge