boo! is a unique range of aroma diffusers designed primarily for children and their parents.
The main feature of boo! is its range of aromas. One of the key components in maintaining health is aromatherapy, which helps prevent colds, promote overall well-being, and increase the body’s defenses. Chamomile and lemon provide soothing effects, while juniper and sage aid in preventing colds. Mandarin and lavender promote healthy sleep.
Monsters serve as a metaphor in the packaging design of boo! Depending on the scent, these monsters help ward off nightmares, illnesses, or fears. The design is presented as a single image on several sides of the box, which creates an interactive experience for the buyer. The color scheme of the product makes it easily identifiable on the shelf. Additionally, on the packaging, the purpose of the fragrance is conveyed through pictograms, which illustrate its benefits and useful properties. Visual differences and cues on the packaging make it easier for customers to distinguish between flavors when selecting a product.
boo! bottles are designed in the shape of cute monsters, making them a great addition to any child’s room. Thanks to this boo! turns into a talisman and a small guardian for the child and the parents’ peace of mind. They are made of frosted glass to ensure the integrity of the design and can be closed securely with a stopper after use.
The project aims to assist young parents in caring for their children by providing not only functional aroma diffusers but also safe and carefully designed fragrances.
CREDIT
- Agency/Creative: Valeriia Sokolova
- Article Title: Student Concept Design for an Aroma Diffuser for a Child’s Room “boo!” by Valeriia Sokolova
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe, Global
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Industry: Beauty/Cosmetics
- Keywords: Beauty, Relax, Aroma, Children, Health
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Credits:
Designer: Valeriia Sokolova
Tutor: Leonid Slavin