Concept packaging for organic baby food. Simple and healthy food with just the good stuff for tiny tummies. The best foundation for future food lovers. Keeping your young ones healthy, happy and their bellies full. Baby food performs not only the function of saturating the child with food but also the development of his intellectual abilities.

Tiny Tummies’s focus for this range was on creating healthy but super fun and tasty meals for baby, while also emphasising the organic goal of helping parents instill healthy habits in their children. Using organic, real foods to provide the best taste and source of nutrients for your little ones.

Fruit & Veggie Friends helps little children to eat right, grow strong and healthy. The characters are minimalist drawings that are understandable to babies. They are a playful means of communication that allows you to create a relational connection between the child and the parent.

From a design perspective, I had to convey key emotions: childlike positivity, fun, and associate food with a joyful and positive moment. The challenge was to strike a balance between the ease and cheekiness of the brand language. New options for health-conscious families.

The minimalist and simple visual style features a clean white base combined with bright characters.
Each character has their own personality and emotions, creating a sort of interaction between the customer.

The typography is hand-drawn and not neat, to punctuate this packaging with a soft, childlike note.