Brief
Juss Tea needed a refreshing and invigorating design system that would appeal to Generation Z.
Strategy
To meet this need, we developed designs that reflect the excitement and colors of summer, creating packaging that people would enjoy holding during pleasant summer moments.
Generation Z is a demographic interested in innovative and eye-catching designs, valuing healthy and natural products. The design of Juss Tea was crafted to appeal to this young and dynamic audience. The colorful and vibrant design reflects the lifestyle and aesthetic preferences of Generation Z.
We expressed summer energy with pastel color tones. Pastel colors perfectly convey the light and relaxing feel of summer. We redesigned Juss’s brand symbol, the droplet, using a “flat design” approach. This gave Juss Tea’s cans a color advantage and provided the brand with a more dynamic, modern appearance. By using half-fruit images and tea leaves around these fruit images, we showcased the product in a fresh and lively way. Each fruit image emphasizes Juss Tea’s refreshing and natural content, while the tea leaves symbolize freshness. These visuals also contributed strongly to forming the product’s identity. The revamped Juss Tea not only achieved a visual refresh but also helped the brand to position itself more robustly in the market. The pastel-toned design of Juss Tea, embodying the excitement and colors of summer, increased product sales and brand awareness, making it a favorite for people to hold during enjoyable summer moments.
CREDIT
- Agency/Creative: Tasarist
- Article Title: Tasarist, Elevates the Energy of Summer with Juss Tea Designs
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: İstanbul
- Market Region: Asia, Europe, Middle East
- Project Deliverables: 3D Design, 3D Modelling, Art, Brand Design, Brand Identity, Brand Redesign, Graphic Design, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: ice tea, ice tea drink, Watermelon strawberry flavored iced tea, lemon flavored iced tea, peach flavored iced tea, pineapple flavored iced tea, Beverage, graphic design, product illustration, gen z, youth, summer, pastel colors, summer enthusiasm, tea leaves.
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Credits:
Creative Director: Musa u00c7elik
Senior Art Director: Emrah Dener
Art Director: Marcus Eser
Client Relations Director: Mehtap Sali
