Trivento Winery name is because of three winds, Polar, Zonda, and Sudestada, blow over the arid lands of Mendoza where grapevines native to the Old World found soils of generous sun and diligent labor.
The search for identity and diversity of places was the starting point of this creation. Its name comes from Latin and refers to the “layers” that are revealed as the wine is discovered. Trivento Stratus is the new icon wine from the winery. It is a wine about “layers and textures”. An elegant and harmonious red blend, 70% Malbec, 20% Cabernet Franc and 10% Merlot, coming from three areas of the Uco Valley (a renowned first class terroir from Mendoza, Argentina): Paraje Altamira, Los Chacayes and Gualtallary.
It is aged for 18 months in French oak. 50% of the blend in 600-liter medium toast barrels (33.3% new, 33.3% 1st use, 33.3% 2nd use) and the remaining 50% in third-use foudres.
Each terroir has completely different heights, exposures, thermal amplitude and soil profiles. These layers translate into the wine in aromatic layers on the nose and in the mouth. It is a blend of terroir and varieties. About 6,000 bottles were made from this first vintage.
Expressive and sophisticated, the label design with the triangle, circle and square shapes that appear connected and blended, express the dimention of the different layers and reinforces the idea that each terroir has a unique personality. Following that rector idea, the label was printed on a premium texturized paper with some elements in matte gold foil and others in embossing barnish. The result is a premium wine label from the modern world.
CREDIT
- Agency/Creative: Dizen
- Article Title: Trivento Stratus Wine Label Design by Dizen
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Dizen
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Trivento, wine, packaging design
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Credits:
Creative Director: Ignacio Eguiguren